Kathryn Shaner's work in art, writing, and social media management.
Kathryn Shaner * Homegrown Eclectic
I'm a freelance writer with nearly 20 years of experience with a deep understanding of how to design and execute a content strategy. I can help you create a plan for websites, articles, and other written content that helps you attract customers and position your brand as a leader in your industry.
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Recently I decided to start a social media brand based on art-content, both to improve and validate my ability to manage a social media brand and to marry my two passions into one project: making art and making content.
You can find more information about my professional experience, social media brand, and artwork on my portfolio page.
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If you are here to buy prints of my work, you can find them in my RedBubble shop.
My Story
Over the course of the last 20 years, I've helped clients navigate the changing digital marketing landscape, updating strategy to reflect the newest search engine algorithms and the changing nature of the consumer's gaze. I can help you create compelling stories using text, audio, and images that connect with new viewers, engage your audience, and help you make more conversions.
My Values
Transparent Communication: Exceptional creative work thrives on open and honest communication from concept to completion.
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Integrity & Craftsmanship: I am committed to delivering original, high-quality content that reflects both your unique needs and the nuances of your content strategy.
Respect for Your Process: I recognize the critical importance of deadlines and meticulously manage projects to ensure timely delivery.
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Forward-Thinking Approach: I strategically optimize the writing process with AI tools while using my experience to maintain the distinctly human intelligence your project requires.
Services
Web Content
Building an engaging content library that informs, entertains, or intrigues your audience while positioning you as an expert in your field
Social Strategy
Building a social media strategy from top to bottom, including deciding which platforms can best engage your audience, generating different forms of content to find what resonates with them, and building a sustainable content creation cycle your team can maintain
Print Design
Creating compelling white papers and reports with data visualizations and narrative components to tell a story and bring your data to life
Content Strategy
Defining your goals and identify opportunities to build helpful, engaging, and entertaining content that builds trust with your audience and drives conversions
Branding
Designing and execute a brand strategy across digital properties for a cohesive user experience through the customer lifecycle
SEO
Optimize web content, blog content, and social media content to capture opportunities for organic growth